Experience

Google - Creative Lead (Consultant w/ Consiglieri)

  • On the platform & ecosystems team running creative for social and activations across the portfolio of products (Android, Google Play, Chrome & Chromebook).

San Diego, California / Feb. 2024 - Present

Freelance - Creative Director

San Diego, California / July 2023 - Jan. 2024

  • Mother LA, R&R Partners, Giant Spoon NYC, SuperSerious, No Problem Studios, Pinterest

Deutsch Inc - Creative Director
Los Angeles, California / June 2022 - Present

  • Client: Lowe’s, Snapple, PetSmart and New Biz

    • Managed creative teams and freelancers.

    • Mentored, motivated, and supported career growth.

    • Lead multiple verticalized creative teams.

    • Maintained close client relationships.

    • Lead the launch for Lowe’s 2023 rebrand, under our developed campaign “Lowe’s Knows”.

The Many - Creative Director
Los Angeles, California / September 2020 - June 2022

  • Clients: eBay, AdCouncil, Apple TV & New Biz

    • Managed a team of 8+ creatives and freelancers.

    • Mentored, motivated, and supported career growth.

    • Recruited and maintained talent, aka built my team from the ground up.

    • Lead multiple verticalized creative teams.

    • Helped organically grow an account from 1 project to a multi-million dollar piece of business in less than two years.

    • Spearheaded the agency’s mentorship program.

    • Maintained close client relationships.

  • Associate Creative Director, Writer (Sept 2020 - Oct 2021)

Giant Spoon - Senior Creative
Los Angeles, California / April 2018 - September 2020

  • Clients:

    • Creative lead for Eventbrite, Uber, Portal from Facebook, Facebook Watch, One Medical, HP, Olympics, Z by HP, HP 3D Printing

  • Roles:

    • Ran my own projects.

    • Launched Z by HP’s first global brand campaign.

    • Managed teams and vendor partners.

    • Managed and mentored jr. teams across departments.

    • Developed new concepts for marketing strategies with small and large budgets.

    • Executed 360 integrated brand campaigns, experiential marketing, digital and social.

    • Conducted strategic development, market research, data analysis and content creation.

    • Developed trusted client relationships leading to increased project scope and budgets.

    • Launched Uber’s Rider Preferred program.

    • Contributed to numerous new business pitches and wins.

    • Wore lots of hats of various shapes and sizes.

180 LA - Creative Writer
Los Angeles, California / March 2017 - April 2018

  • Clients:

    • Unicef, Postmates, TJ Maxx, Marshalls, HomeGoods, Cox Homelife, Qatar Airways, Miller Lite

  • Roles:

    • Responsible for the concept and tone of voice for brand campaigns across multiple mediums (TV, digital, social, etc.)

    • Contributed to new business pitches across global agency network, 180Kingsday and 180LA.

    • Managed jr. creative teams.

    • Placed top four in TBWA’s “No Format” Global Competition in Mexico City.

Grey Global - Creative Writer
New York, New York / March 2016 - March 2017

  • Clients:

    • Volvo, Downy, Pringles, Unstoppables, Lenor, 3M

  • Roles:

    • Conceptualized and produced global campaigns translated into many languages.

    • Wrote global and national brand slogans for multiple clients.

    • Launched Downy’s national rebrand campaign under our platform “Downy and its Done”

    • Launched Pringles global rebrand campaign under our platform “Pop. Play. Eat.”

    • Launched Volvos global campaign under our platform “Embrace the Future”

    • Went across the pong to conduct global consumer market research in European markets to help launch Downy/Lenor ‘Unstopables”.

    • Managed jr. creative teams.

Eleven Inc - Creative Writer
San Francisco, California / May 2015 - March 2016

  • Clients:

    • Virgin America, Dignity Health, Aria Hotel & Resort, Oakley

  • Roles:

    • Responsible for the concept and tone of voice for brand campaigns across multiple mediums (TV, digital, social, etc.)

    • Represented the creative department on the agency culture committee.

SCHOOL (A Project Worldwide Agency) - Jr. Writer
Boulder, Colorado / August 2014 - May 2015

  • Clients: Skullcandy, Pencils of Promise, Tivo

  • Roles:

    • Responsible for concept and all copy for a number of campaigns, mainly focusing on non-profits.

    • Launched Skullcandy’s first summer college experience campaign.

    • Launched Pencils of Promise college program to raise $25,000 each year to be donated to build a school in a developing country.

    • Got a taste of the nimble start up world.

YEAR ONE - Freelance Writer

Boulder, Colorado / 2014 - 2015

  • Clients: New Country Organics, Colorado Nut Co., Boyer’s Coffee

Education

UPRIGHT CITIZENS BRIGADE —NYC / 2016-2017

UNIVERSITY OF COLORADO AT BOULDER / 2011 - 2015

BS / ADVERTISING & PSYCHOLOGY / 2011 - 2015

MINOR / TECHNOLOGY ARTS & MEDIA