Eventbrite — Mars

Eventbrite “Made For Those Who Do” Campaign:

The best part about the Eventbrite platform is that it’s unfiltered. From naked yoga to sword fighting to hot sauce festivals; if you want to create or attend any event imaginable you can do it on Eventbrite. So we took real events in each of our markets and created a hyper-localized campaign that spoke to these experiences that are “Made for those who do.”

OOH:

Murals:

We partnered with local artists Mike Perry (BK) & Greg Mike (ATL) to create custom murals inspired by 150+ Eventbrite events happening in each market during our campaign flight.

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Influencer Challenge:

We partnered with niche influencers who embodied the true essence of ‘Do-ers.’’ to launch our “Week of Do” social media challenge. This challenge encouraged influencers to get out of their comfort zones by attending 1 new local Eventbrite event every day for a week. Then they shared their experiences with their followers and encouraged them to get out there and do the same. Each post linked out to a Eventbrite Collections Page, curated by our influencers that highlighted their favorite local events with quick links to purchase tickets.

With just 10 carefully selected micro-influencers our social campaign reached 5.7 million people with just 30 posts and performed 45% above the industry benchmark for engagement.

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“Chasing the Sun” Daybreaker Launch Event:

We kicked off our campaign with a Daybreaker sunrise dance party on the longest day of the year, Summer Solstice. On June 21 Brooklynites poured into Elsewhere at 5:25am, just as the sun rose to celebrate getting out there and doing more with us this summer. Attendees participated in a number of “sun-themed” experiences that we planned according to the Sun’s position. We brought in local creators that we found on the platform to host this Summer Solstice themed carnival of Eventbrite events.

From a guided meditation for guests to, ‘rise with the sun’ to crafting St. Johns Wort flower crowns historically known to ‘ward off evil tempers’ during summer solstice; the programming reflected the many ways people celebrate the longest day of year across the globe. We also had an “Imagination Station” where guests could submit a dream event that we’ll help them bring it to life later this year.

Eventbrite creators included Melini Jesudason (guided mediation), Lexie Lowell (electric harpist), Luna Maye (sunrise sound bath meditation), Viva Body Roll (Haus of Sweat workout class), Rebecca Fey (expert astrologist and tarot card reader), CraftJam (summer solstice flower crowns) and Body Art by Tash (sun-themed body painting) and many more.

Agency: Giant Spoon

Creative Team: Sarah Romanoff (Creative Lead/AD) and myself (Creative Lead/Writer).